Chrome Blue is very popular at the moment and the polar opposite of the Matte Blue shared by the sister Red Bull team. Not many brands could carry this off, but this is perfect for an energy drink manufacturer. The so-called Red Bull B-team leads my imaginary livery grid with a dramatic new look in full chrome effect. ![]() Whether one approach is better than the other is a matter of opinion, and with so many debates raging over color choices by McLaren and Force India and the tedium found elsewhere on the grid, it’s worth taking one last look at the 10 teams and their respective choices on what they’ve elected to present to the world.įirst off, let’s look at the teams who ticked the boxes both corporately and from a design and fan point of view. Having previously worked on F1 designs for McLaren in the 1990’s, and done some branding for Jordan and BAR back in the day, the need to honor corporate guidelines rather than artistic creativity is well understood. Renowned livery designer and artist Andy Blackmore takes a final look at the 2017 Formula 1 grid and offers his take on those who’ve won and lost the visual wars.Ī constant topic of conversation during the build-up to the new Formula 1 season has been centered on new liveries, and in many instances, their bland applications by teams seeking to appease big sponsors wanting to play it safe.
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